'It became the killer app,' said Scott Longley, editor of the Earnings+More gambling newsletter. The same-game parlay, a phrase FanDuel coined, has since caught fire, meshing well with the high-scoring, stat-driven, athlete-personality focus of US sports - and propelled FanDuel to the forefront of the betting market. Have an account? Log in.įanDuel's Australian sister sportsbook, Sportsbet, had cracked the code a few years earlier, and Flutter had expanded the bet-builder format to the UK and other markets.įanDuel was eager to bring the technology to the US as it grasped for a competitive edge. This story is available exclusively to Business InsiderĪnd start reading now.
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